Summertime Sadness (Music Video)

A lot of parallels can be drawn between this video and the look / mood I want to create for our music video. The combination of character focused shots, 'past / self shot footage' and carefully selected imagery is used to build the audience's understanding of what the video is about, rather than having a clear narrative. It has a subtlety to the way it approaches it's subject matter, and this makes a very intriguing watch. The audience empathises with the 'character' without actually knowing anything about them. We feel sad for them because the combination of the music / lyrics with the slow replaying of 'video camera' footage and the shots of her falling make us reflect on our own past and what we feel we've lost.